Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models
Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg. Citing unnamed...
Technology News AI article summary
- Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.
- Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
- This isn't the first time we've heard suggestions that Apple could hike the price of its forthcoming Pro models.
- A rumor in May claimed that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.
- The price increase was also predicted in March by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
- Apple is expected to announce the iPhone 15 series in September, although supplies for the Pro models could be constrained.
Read more: https://www.macrumors.com/2023/07/24/apple-price-hike-iphone-15-pro-models/
Source: macrumors.com
Published at: 2023-07-24 11:56:20+00:00
Author(s):
- Tim Hardwick
- Juli Clover
- Joe Rossignol
- Hartley Charlton
- Monday July
- Am Pdt Tim Hardwick
